Event space design of Fnac Forum in Paris
Mission :
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Create a display space suitable for Christmas atmosphere.
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Highlight brand products.
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Carry out display renovation design on the basis of the original display counter, and fit the brand's visual image.
Solution :
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I use the shape of the Christmas tree combined with the brand's mobile phone products to create a Christmas atmosphere,In the choice of mobile phone color, different green mobile phone models are also selected to increase the sense of hierarchy.
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Open the cube transparent area under the original booth, and add hanging green and silver pendant decorations and light strips in the middle to increase the space's interest and sense of hierarchy, thereby creating a window display for the brand that echoes the brand logo color and Christmas atmosphere Space to achieve an eye-catching effect.
Graphic Design
Brand book & VI Design
After investigating and analysis of the brand LIULISI Paris, I learned that the main characteristics and the positioning of the brand are: high-class, exquisite elegant, and haute couture fashion.
For the brand's VI design, I mainly extracted the black and white colors of the brand logo to design and created a VI system suitable for many occasions with a minimalist style. The brand book also incorporates the characteristics of each season's products and adds black-and-white elements to the design.
Packaging & Gift card
Design on the show
I Independently take charge of the graphic design at the Autumn-Winter 18/19 show (Liulisi PARIS Couture), such as the design of the invitation letters, gifts card, and gift packaging design.
Rollup design
The rollup design of the charity dinner was co-organized by the brand and Unicef.
Branding presentation template design
This is the branding presentation template design that I designed for OPPO and used at MWC（Mobile World Congress).
It has achieved the effect of showing the brand’s international image and enhancing the brand’s awareness and influence among international customers.
OPPO Brand Book
Based on the company brand VI, design this brand book that conforms to the brand culture and tonality.
Siteweb Design
Based on the company VI, control the design style of the homepage and channel interface of the company's website, and carry out off-site promotion of social media and other related graphic design and advertising design according to needs.
And extend the French headquarters at the same time to online and offline’s vision in other countries.
According to the brand's product demand and festival activities, carry out packaging design and visual output for the product, carry out color matching according to different activities and needs, and finally convey the main information and product characteristics.
